THE CHALLENGE
De Soleil, Chicago’s premier hair salon, had the expertise and talent to cater to high-end clientele, but its brand and online presence didn’t reflect that level of prestige. The identity felt outdated, the messaging lacked refinement, and the website failed to attract the discerning clients the salon sought to serve.
THE NOUVEAU WAY ™
We reimagined De Soleil with a refined, luxury-driven brand identity and digital presence. From an elevated visual identity that exudes sophistication to a seamless, high-converting website designed to attract high-caliber clientele, every touchpoint was crafted to position De Soleil as the pinnacle of luxury hair artistry in Chicago.
The Transformation
Refined brand identity and messaging to align with the salon’s high-end expertise.
Designed a sophisticated, modern visual identity that radiates luxury.
Built a strategic, conversion-focused website to elevate credibility and attract premium clients.
THE RESULTS
De Soleil now operates with the presence of a true luxury salon—captivating the right clientele, increasing bookings for high-value services, and securing its status as Chicago’s go-to destination for elevated hair artistry.
