Selected work
akme
SAINT LAVEAUX
DIVINE CIRCUIT
MINIMA
SALON DE SOLEIL
BE HAIR LOFT
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SAINT LAVEAUX
type: product brand
INDUSTRY: luxury candles
scope: le code brand package
Saint Laveaux began as a candle concept that felt more commodity than luxury, but the founder envisioned something richer — a line that could live in the same space as high-end fragrance houses. We built a brand rooted in mysticism and baroque-inspired visuals, pairing moody imagery with a distinctive, refined sans serif identity. A custom embossed sculptural box design elevated the unboxing experience, transforming the product into an object of art. The result was a collection that feels rare, collectible, and timeless — allowing Saint Laveaux to successfully shift from a $25 price point to $80+ and stand apart from mass-market candles.
AKME
type: SERVICE & PRODUCT BRAND
INDUSTRY: ESTHETICS & WELNESSLOUNGE
scope: le code brand package + ECOMMERCE WEBSITE
Akme is a holistic aesthetics lounge that felt unaligned with its original branding — outdated and inconsistent with the elevated experience they offered. They wanted a modern, unique aesthetic and strategy that could set them up for expansion. We reimagined the brand with a refined, editorial-inspired identity and strategic framework designed for scalability. Since then, Akme has expanded into a new location and launched a wellness branch under the Akme umbrella. In just one year, they tripled their annual income and achieved a 25x return on their brand investment, proving the power of alignment between strategy and execution.
DIVINE CIRCUIT
type: product & SERVICE brand
INDUSTRY: CUSTOM LIGHTING
scope: POWER MOVE + PACKAGING
MINIMA
type: product BRAND
INDUSTRY: SKINCARE
scope: le code brand package
Minima was created for an esthetician specializing in barrier repair who, after years of selling other brands and wishing she could change their formulations, was ready to build her own legacy. She envisioned a hero product that embodied her expertise — a body and face serum designed to simplify skincare by focusing on barrier repair as the foundation for solving most skin issues. We developed the Minima concept to resonate with the modern consumer seeking a minimal routine, positioning it as the antithesis of the overwhelming 10-step regimens dominating the market. With a refined identity and a product strategy centered on simplicity and efficacy, Minima is now poised for wholesale placement, direct-to-consumer growth, and in-studio sales — an adaptable model that can scale across multiple channels.art from mass-market candles.
SALON DE SOLEIL
type: SERVICE BRAND
INDUSTRY: HAIR LOFT
scope: le code brand package + WEBSITE
BE BY NUBIA
+ NUBÉ HAIRCARE
type: SERVICE & PRODUCT BRAND
INDUSTRY: HAIR LOFT & HAIRCARE LINE
scope: le code brand package + WEBSITE
