MINIMA
type: product BRAND
INDUSTRY: SKINCARE
scope: le code brand package
Minima was created by a sought-after esthetician known for transforming skin health by focusing on barrier repair and strengthening - the foundation of lasting results. After years of hands-on service, she was ready to create a legacy piece: one power-packed product that could replace a complicated routine.
We positioned Minima as the anti-overwhelm in skincare — a single, power-packed product delivering professional results without the complexity of a 7-step routine. Guided by the pillars of purity, efficacy, and effortlessness, the brand speaks in a clean, concise, and quietly confident tone that reflects the founder’s clinical expertise.
The identity enabled Minima to launch directly into the premium skincare space, bridging the founder’s reputation with a product-first brand. Retail-ready packaging, cohesive visuals, and a strong positioning story built instant credibility with both consumers and wholesale buyers.
The visual identity pairs crisp sans-serif typography with airy letterspacing, a muted neutral palette, and minimal, precisely spaced packaging finished with subtle premium details. Editorial-style photography emphasizes texture and serene simplicity, reinforcing Minima’s refined, high-end presence.
