We create unforgettable brand experiences that feel super chic. And because our target market is your target market, we have a serious understanding of their desires and drivers. The result is branding and website design that validates sophisticated client needs – no matter the industry or idea.
Because clarity is priceless.
Minimalist outlook for maximum impact.
Branding & chic website design for the CEO who wants to have their cake and eat it too.
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At the heart of Brand Nouveau is branding strategist, Logan Rackley. Redefining how modern brands connect with high-end clients, Logan pushes the boundaries of sophistication and digital experiences. Casting aside the oversaturated and often obscene version of luxury, Logan uses Brand Nouveau to show that high quality, elegant branding and website design can be strategy-backed, chic, and actually more successful.
“To say Logan was truly amazing is an understatement. I first got her information from a friend that had just hired her to do her website. Needless to say she was totally my vibe. We had our video chat and she was so professional, passionate and made me more motivated to want to make this the absolute best it can be. She stays on top of making your vision come to life. Always one step ahead. Logan put into words what I couldn’t do and without her I wouldn’t have the website I’ve been waiting for. Always communicated and paid close attention to detail. That was very important to me.
I appreciate everything she did and will continue to refer her to everyone I know.
Yes, she’s that good! “
Logan was exceptional during this process. I had zero edits - she nailed it from the start. She took the time to get to know my brand, understand my thinking, and turn my vision into life. Honestly, I don’t know how she did it because I didn’t even know what I wanted until I saw her deliver it to me.
Before I found Logan, I knew I had to elevate my branding to match the level of clients I’m targeting. As a business owner, sometimes I’m too far in the weeds to step back and see what I really need. So when I found Logan and looked at her IG, I knew she had the high quality aesthetic that would deliver what I wanted.
The process was so easy and straight forward. The longest part was getting Logan to understand my brand, which is key to this process. Once she picked my brain, her turnaround was quick and right on point. You can tell she puts a LOT of thought and intention behind every piece of this process.
“ Working with Logan on my rebrand and web design was an absolute dream. I found Logan by the grace of God, I had been thinking about redoing my website for years. I swore would never touch it again unless I would hire someone.. I had been feeling so uninspired in my business due to I’m not feeling like my brand identity reflected my personal style and for the last year my online presence became to dwindle terribly from it and feeling stuck like I was not able to continue to grow as a business until I found Logan’s instagram page. I immediately knew she was a perfect fit, she was so knowledgeable and really understood the pains I was going through as a business owner! I shared my long-term goals with her, which ultimately resulted in a full rebrand and website design WITH a name change. I remember thinking one day I would change my business name, but then think gosh how scary that might be after being known by one name for over 4 years.
She put my mind at ease and reminded me of how much growth would come with this new name. I am so grateful we decided to take the leap of faith and do it. The planning process was so much fun, I really feel like she reached into my brain and just made it a physical brand I couldn’t be happier with the result of my website + rebrand I finally feel like it reflects me and my businesses core values while giving us endless opportunities to grow, I feel so inspired and I would do it 1000 times over again. Plus feel like I’ve made a life long digital friend which I’m forever grateful for. I can’t wait to see what brands Logan continues to evolve throughout her career. If you’ve been thinking about anything regarding branding she is your girl.”
“ Working with Logan was an absolute game-changer for my business! Her ability to bring my vision to life surpassed all expectations. Logan’s creativity is unparalleled, and she crafted imaging that resonates perfectly with my target audience. The website she built is not only stunning but also seamlessly captures the essence of my brand. Logan’s dedication and talent truly shine, making her the go-to designer for anyone seeking not just a website, but an immersive brand experience. Grateful for her expertise in making my ideas a captivating reality! “
“ I have been wanting to work with Logan for a long time now. Her work is unmatched. Due to some unforeseen personal circumstances I had to hold off. When I was able to pick up where we left off it was so seamless and Logan even provided me with an expedited experience which I truly appreciated since I was so behind.
I presented an idea as to what I THOUGHT I wanted. Logan took that and molded it into something so much better and unique. She saw my vision and incorporated that into something so much more personalized for me. I cannot say enough great things about her expertise, aesthetic, detail and branding knowledge. I cannot think of a better person who will help you elevate your brand and bring your business to the next level. “
“ Where do I even start? Logan gained my trust from commencement with her intentionality in outlining the process, thoughtful introductory questionnaires, adept customer relationship management and infectious enthusiasm - all wrapped into our very first connection. The skillful way in which Logan listened, exceeded every timeline, and truly partnered with me to bring my brand vision to life is a testament to her discerning heart and extraordinary eye for excellence. The attention to detail you will receive from Logan is second to NONE. I was looking to evoke a brand image that is timeless and refined, with a wink of personality, and I received precisely what I asked for. As the type of person who ‘knows it once I see it,’ I am still in awe of how the branding I have today is the result of Logan’s FIRST take on the design concept for my brand. Her attention to the most seemingly minute of details produces a product of absolute excellence. If you are looking for an elevated brand presence for today (…and an eternity of tomorrows), regardless of the phase of life your business is in, you cannot lose by investing in the Brand Nouveau experience. Needless to say, I AM OBSESSED and Logan has gained a customer for life. “
“ I put my trust in Logan and she did not disappoint! From the discovery call to the end of our journey, Logan asked every single detailed question she could to make this website and branding easy and professional. She helped me understand what a brand is and how to utilize it to my advantage, which I have to say helps me be a better business owner. She also poured her heart and soul into a whole website design, which makes it look so bad ass and professional! I am so sad to see our journey come to a end, she truly did make me feel like a friend. “
“ Working with Logan was the best thing I could’ve done for my brand in 2024! From the beginning to the end, she was very detailed-oriented in everything she did which shows her true creativity in the work she does. I originally walked into this project with no idea of where I wanted to start and Logan was able to take my potential vision into real-life and it’s already made a difference in my business.
I’ve received more inquiries for bridal and special event makeup since launching my rebrand and I can’t wait to see how far MIROA expands throughout this 2024 year and beyond. If you are either new or established business owner, I highly recommend collaborating with Logan for all of branding needs! “
“ I had the privilege of working with Logan during our recent company rebrand, a process that demanded exceptional leadership, creativity, and resilience. Operating in a predominantly male-dominated environment presented unique challenges, but Logan navigated them with grace and strategic brilliance.
Their vision for our brand was remarkable. They understood the importance of maintaining both professionalism and femininity, crafting a brand identity that resonated with our target audience while staying true to our core values. Their unwavering commitment to these principles ensured that our rebrand remained authentic and impactful.
Beyond their vision, I was particularly impressed by Logan’s leadership during our final photoshoot. Faced with last-minute requests and constant pivots from the team, their ability to adapt and problem-solve was truly commendable. They fostered a collaborative and positive environment, ensuring that everyone felt heard and valued, while ultimately delivering stunning visuals that perfectly captured the essence of our brand.
Logan’s leadership and creative vision were instrumental in the success of our rebrand. They possess a rare combination of talent, adaptability, and a deep understanding of the complexities of navigating a challenging environment. I wholeheartedly recommend them to anyone seeking a creative leader who can guide their brand towards success with both strategic vision and unwavering dedication. “
“ As a professional makeup artist, I recently had the pleasure of working with The Brand Nouveau to create my first ever website, and I couldn’t be happier with the results. Before my website I felt lost and disconnected with my brand, but now I have a boost of confidence and see the unlimited potential my brand/website can provide.I’ve received numerous compliments from clients on how beautiful it is and how easy it is to navigate the site and submit inquiries.
Throughout the process, Logan was incredibly communicative and receptive to my ideas and feedback. She went above and beyond to ensure that every aspect of the website met my expectations. Since launching the website, I’ve seen a noticeable increase in inquiries and bookings, which I attribute largely to the professional online presence Logan helped me establish. Overall, I am very grateful to have connected with The Brand Nouveau. I 100% recommend their services to any makeup artist or business looking to elevate their online presence. “
“ I had an incredible experience working with Logan! Throughout the entire process, there was consistent communication, which created a seamless and smooth experience for me. Logan assisted me in rebranding, crafting a new logo, and revamping my entire website. She exceeded my expectations. My website is everything I envisioned and more, making it look “pinterest-worthy.”. Every detail, from the color scheme to the layout and functions to the overall design, it all aligns perfectly with both me and my brand. This rebrand has upscaled and elevated my business to another level that was much needed. I’m thrilled to have connected with Logan and look forward to collaborating with her on future projects!
“Logan is an absolute genius at brand design! She holds space effortlessly for the details, vision and purpose of the brand and then translate all of it into art. E|E runs deep and is an embodiment of my life’s mission and purpose. Having someone that sees, hears and understands the big picture is invaluable. She brings experience, passion, logic, talent and God given gifts to the table while she considers every single detail. There’s so much meaning behind each part of her art, and it comes across brilliantly. I am forever grateful for Logan, and I could not possibly recommend her more.”
Standing out in a saturated market means forfeiting ‘trendy’. So that’s what we did for Salon De Soleil.
Expansion starts with outgrowing a makeshift identity and Akme Aesthetics were ready to lead their industry.
High-end appeal etched in 360 positioning, we laid the foundations for rich experiences and lifetime success.