LE CODE
[ SIGNATURE BRAND SERVICE ]
For product-based founders
WHERE LEGACY BRANDS BEGIN
Le Code is our premier brand transformation service for product-based founders aiming to build enduring brands. This isn't just a design package - it's a strategic ecosystem designed to carry your vision from concept to commerce, powered by the Code Nouveau Method.
For founders ready to move beyond aesthetics into purposeful branding, Le Code offers a unified approach - one team, one process, one cohesive brand system.
[ WHAT YOU'LL GAIN ]
( 01 ) Strategic Clarity:
Clearly understand how your brand fits, performs, and scales in its market.
( 02 ) Cohesive Identity:
Align every visual, word, and interaction under one clear direction.
( 03 ) Operational Ease:
Launch, market, and grow without creative chaos.
( 04 ) Enduring Presence:
A brand designed to evolve, not expire.
INSIDE LE CODE:
Executed while you focus on your expertise
[ no.01 ]
FOUNDATION
- Product market research and competitor audit
- Founder workshop to align vision and goals
- Comprehensive brand strategy -positioning, messaging, ideal client profiles
- Tone and voice development that feels authentic
[ no.02 ]
CREATION
- Art direction and visual identity system
- Color palette, typography suite, and moodboarding
- Mockups, collateral, and photography direction
[ no.03 ]
EXECUTION
- Client experience mapping and launch plan
- Final brand kit setup in Canva with export-ready assets
- Two custom collateral designs (e.g., business cards, envelopes)
[ SPECIFIC INCLUSIONS ]
+ Market Research
+ Founder Workshopping
+ Full Scope Brand Strategy
- Substance ( mission, vision, purpose, values )
- Position ( audience, competitors, uvp )
- Expression ( personality/voice, messaging, identity & presence )
+ Creative Direction
+ Art Direction
-Mood Board, Color Ways, Type Suite, Logo Suite
+ Mockup Designs
+ Photography Direction
+ Final Files
+ Canva Brand Kit Setup
+ 2 Collateral Designs (Business Cards, Mailers, etc.)
+ Brand Guidelines
[ THE TRANSFORMATION ]
By the end of Le Code, you’ll have more than a visual identity - you’ll have a living, breathing brand system that:
( 01 ) Converts with clarity
( 02 ) Commands authority
( 03 ) Communicates legacy
Starting at $7,000 USD
(Custom proposals average between $30K – $50K depending on packaging, web, and marketing scope.)
CLIENTS FEATURED IN:
[ MINIMA ]
Minima was created for an esthetician specializing in barrier repair who, after years of selling other brands and wishing she could change their formulations, was ready to build her own legacy. She envisioned a hero product that embodied her expertise — a body and face serum designed to simplify skincare by focusing on barrier repair as the foundation for solving most skin issues. We developed the Minima concept to resonate with the modern consumer seeking a minimal routine, positioning it as the antithesis of the overwhelming 10-step regimens dominating the market. With a refined identity and a product strategy centered on simplicity and efficacy, Minima is now poised for wholesale placement, direct-to-consumer growth, and in-studio sales — an adaptable model that can scale across multiple channels.
[ NEXT ]
[ SAINT LAVEAUX ]
Saint Laveaux began as a candle concept that felt more commodity than luxury, but the founder envisioned something richer — a line that could live in the same space as high-end fragrance houses. We built a brand rooted in mysticism and baroque-inspired visuals, pairing moody imagery with a distinctive, refined sans serif identity. A custom embossed sculptural box design elevated the unboxing experience, transforming the product into an object of art. The result was a collection that feels rare, collectible, and timeless — allowing Saint Laveaux to successfully shift from a $25 price point to $80+ and stand apart from mass-market candles.
[ NEXT ]
[ SELECT ]
Select is a startup hair extension brand positioned as a premium, stylist-first option in an industry often dominated by mass-market profit models. Unlike competitors, Select was built with the ethos of profit for stylists over profit for the brand, focusing on high-quality products without unnecessary fluff. We developed the concept from the ground up — creating a strategic foundation and striking, stylist-forward visuals that feel unique within the extension space. While Select has yet to officially launch, it is now poised to enter the market as a distinct leading player, with a brand built for scalability and a clear roadmap for product line expansion rooted in its strong foundation.
[ NEXT ]
[ AKME ]
Akme is a holistic aesthetics lounge that felt unaligned with its original branding — outdated and inconsistent with the elevated experience they offered. They wanted a modern, unique aesthetic and strategy that could set them up for expansion. We reimagined the brand with a refined, editorial-inspired identity and strategic framework designed for scalability. Since then, Akme has expanded into a new location and launched a wellness branch under the Akme umbrella. In just one year, they tripled their annual income and achieved a 25x return on their brand investment, proving the power of alignment between strategy and execution.
[ NEXT ]
