POWER MOVE
[ brand intensive ]
For service-based founders
Your next chapter deserves a brand that evolves with you.
The Power Move is a 2–3 week intensive designed for service-based founders ready to elevate their brand with clarity and conviction. It's for those who are done guessing and piecing together a brand that no longer fits, and are ready to embrace their next level.
We strip away the noise, refine what's essential, and rebuild your identity around the standard you're stepping into. No overthinking. No lengthy process. Just direction, precision, and an identity that truly represents you.
[ WHAT YOU'LL GAIN ]
( 01 ) Unshakable Clarity: See your brand as your dream clients do—refined, confident, and unmistakably elevated.
( 02 ) Aligned Positioning: Pinpoint your audience and message to resonate deeply and authentically.
( 03 ) Effortless Authority: Let your visuals, tone, and digital presence speak and attract for you.
( 04 ) Renewed Momentum: Leave re-energized, equipped, and ready to show up with purpose and power.
INSIDE LE
POWER MOVE:
(Focused, intentional, and built for lasting results)
[ no.01 ]
STRATEGY RESET
- Mini founder workshop to realign direction
- Condensed strategy deep dive into positioning, messaging, and ideal client
- Core creative direction rooted in clarity
[ no.02 ]
IDENTITY REFINEMENT
- Visual identity design (logo SUITE, refinements, secondary marks)
- Color palette, typography suite, and moodboarding
- Mockups and brand-in-action collateral for context and cohesion
[ no.03 ]
DELIVERY + IMPLEMENTATION
- Finalized files and brand guide sheet
- Canva brand kit setup for seamless rollout across platforms
[ SPECIFIC INCLUSIONS ]
+ Founder Workshopping
+ Condensed Strategy
- Position ( audience, uvp )
- Expression ( personality/voice, messaging, identity & presence )
+ Creative Direction
+ Art Direction
- Mood board, color ways, type suite, logo suite
+ Mockup Designs
+ Final Files
+ Canva Brand Kit Setup
+ Brand Guides
[ THE TRANSFORMATION ]
By the end of The Power Move, you'll have more than a polished look - you'll have a redefined presence that:
( 01 ) Feels confident, cohesive, and current
( 02 ) Speaks directly to your next-level clients
( 03 ) Reflects the excellence you've built behind the scenes
Starting at $3,500 USD
(Custom expansions - including web or marketing - range from $7,500–$9,500)
CLIENTS FEATURED IN:
[ MINIMA ]
Minima was created for an esthetician specializing in barrier repair who, after years of selling other brands and wishing she could change their formulations, was ready to build her own legacy. She envisioned a hero product that embodied her expertise — a body and face serum designed to simplify skincare by focusing on barrier repair as the foundation for solving most skin issues. We developed the Minima concept to resonate with the modern consumer seeking a minimal routine, positioning it as the antithesis of the overwhelming 10-step regimens dominating the market. With a refined identity and a product strategy centered on simplicity and efficacy, Minima is now poised for wholesale placement, direct-to-consumer growth, and in-studio sales — an adaptable model that can scale across multiple channels.
[ NEXT ]
[ SAINT LAVEAUX ]
Saint Laveaux began as a candle concept that felt more commodity than luxury, but the founder envisioned something richer — a line that could live in the same space as high-end fragrance houses. We built a brand rooted in mysticism and baroque-inspired visuals, pairing moody imagery with a distinctive, refined sans serif identity. A custom embossed sculptural box design elevated the unboxing experience, transforming the product into an object of art. The result was a collection that feels rare, collectible, and timeless — allowing Saint Laveaux to successfully shift from a $25 price point to $80+ and stand apart from mass-market candles.
[ NEXT ]
[ SELECT ]
Select is a startup hair extension brand positioned as a premium, stylist-first option in an industry often dominated by mass-market profit models. Unlike competitors, Select was built with the ethos of profit for stylists over profit for the brand, focusing on high-quality products without unnecessary fluff. We developed the concept from the ground up — creating a strategic foundation and striking, stylist-forward visuals that feel unique within the extension space. While Select has yet to officially launch, it is now poised to enter the market as a distinct leading player, with a brand built for scalability and a clear roadmap for product line expansion rooted in its strong foundation.
[ NEXT ]
[ AKME ]
Akme is a holistic aesthetics lounge that felt unaligned with its original branding — outdated and inconsistent with the elevated experience they offered. They wanted a modern, unique aesthetic and strategy that could set them up for expansion. We reimagined the brand with a refined, editorial-inspired identity and strategic framework designed for scalability. Since then, Akme has expanded into a new location and launched a wellness branch under the Akme umbrella. In just one year, they tripled their annual income and achieved a 25x return on their brand investment, proving the power of alignment between strategy and execution.
[ NEXT ]
